Why Mobile Apps Are Important For Your Business?

Smartphones have gained a ubiquitous presence in our everyday life. The smartphone wakes you up in the morning, brings a message via WhatsApp; you listen to music, watch the news, send office project report, and do many other things. Almost 3 billion people in the world have a smartphone.

People aged 25 years and older use smartphones as many as 264 times a day. This includes texting and calling. The amount of time spent on using the smartphone is close to 10 hours.

The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.

No matter what your business is, a mobile app can help you get and retain customers., and that's a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users can download to their devices, your business will make really good impression. At a glance they will be able to see and open your app and purchase from your business.

Benefits of apps for your business

Here are some of the biggest benefits of mobile apps for businesses. You can:

• Build & cultivate customer loyalty.
  Mobile apps allow business to have a more direct and instant connection with their consumers. This closeness creates a relationship between your business and the consumer that evolves to brand loyalty. One clear example is Starbucks. Through their star point system, they keep their consumers coming back to earn more rewards each time.
• Reinforce your brand.
  When it comes to the top of mind awareness in the consumer’s mind, you want to be number one. This means that when the consumer thinks of a product or service, your business will be the first they recall.
• Increase your visibility.
  You can increase your visibility by offering promotions and discounts in your app and keeping your consumer engaged. By doing this you are more likely to reach your consumer in those 162 minutes the average American spends on their mobile device.
• Increase accessibility.
  Through increased exposure across mobile devices, you are accessible to your consumer anywhere and anytime. Imagine sending a discount notification, which creates a visit to your app and results in a purchase, all just in a matter of minutes!
• Connect you with 'on-the-go' consumers.
  People always seem to be on the go. Going to work, going to the gym, going for coffee. They may not always have access to a computer, but on the go, they always have their smartphone with them.

Benefits of apps for your customers

Not only that your business will have benefits, but your customers as well. Here are some of the benefits of mobile apps for your customers.
They can:

• Have easy access to your inventory
  Purchasing a product has never been easier. Not only can your consumers do it online, but you can format your mobile app to keep their information. This way they don’t have to fill out their information each time they want to purchase something.
• Get notifications of special events, launches, etc.
  Notifications remind consumers of what your business has to offer them. This may not always result in a purchase, but it does result in the top of mind awareness.
• Have one-touch access to your contact information
  The simpler you make the purchasing process for your consumer the more likely they are to take action. By having all of your business’ information accessible through the click of a screen you minimize the time they have to spend actually making the purchase.
• Get directions to your location from wherever they are.
  With the help of a mobile application, customers can find the directions to your location from wherever they are without having to open up the map and search for you manually every single time.
• Make fast, seamless appointment scheduling.
  If it is a service which you offer, then through your mobile app, the consumer is able to find your phone number, address and even make appointments. Making appointments has never been easier.

What Webrex Designing can do for you?

With our skilled and passionate app developers and designers, Webrex Designing can build an app for your business that allows your business and customers to reap all the above mentioned benefits so you can take your business to the next level.
Platforms for which we build apps right now :
Android^TM
iOS^TM (Coming Soon)