Webrex Designing have much planned for the future, and are committed to working with great clients. Join our other happy clients and be a part of the team.
Product photography is a HUGE aspect that you need to think about when trying to persuade people in to buy your stuff.
Did you know that people remember 80 percent of what they see, and just 20 percent of what they read? The power of an image is hard to ignore, and if you're not including great images of your products then you could be losing out on some serious sales.
The truth is, the better your stuff looks, the more you will sell.
Quality product images are a key driver of store engagement, conversion and retention, and overall customer lifetime value.
These days you can also use videos to better showcase your product. You also need videos of your products for marketing on social media and YouTube.
Eye-tracking studies show that store visitors are first engaged by visual elements, which makes them more likely to stick around and explore the site. The quality of your images and videos will define this first interaction, the perceived value of your products, and your brand’s image. First impressions can make or break an ecommerce store and your product photos are at the helm of that interaction. This guide will help you understand what makes an image engaging and walk you through producing photos that boost the lifetime value of your customers.
As an e-commerce vendor, your product is at the core of your business. How you present it to the public will determine you are the customer’s perception, not just of the product, but of your company as a whole. With more people browsing on the move, the visual elements of your website are more important than they have ever been. In a global marketplace, with so much competition vying for your customers’ money, high-quality product photography can be the difference between success and failure.
Branding should be intertwined in everything you do, from your store design to your social media taglines. Your branding speaks to your target audience, and successful brands understand its importance in crafting relationships with customers. You form relationships with customers by using your brand voice and personality to resonate with buyers. And images and videos are a key element of that voice and personality.
When your image resonates with that of your followers, it adds value to their lives, and they become loyal promoters of your products. Good branding promotes trust and appeal, making your products more desirable and ultimately translating to higher retention and conversions. When done well, branding goes beyond trust and builds up an emotional connection with your buyers.
Images grab and hold consumer attention, forming their first impressions, so make sure they are unique and resonating. The internet is flooded with visual content, but only a handful of it actually improves non-verbal communication and influences consumer emotions. That is the difference between generic photos and photography that tells a story with your product, setting, and color themes.
Your strategy relies on images to improve understanding, increase engagement, and inspire consumers to take action. To do that, you have to create timeless, emotional, and dynamic images that create a favorable perception and ultimately drive sales. Your images have to tell a story and convey your value proposition in a visual voice that resonates with your audience.
Webrex Designing has a team of skilled and creative individuals who can help you get eye-popping images and videos of your products so that you can catch people's attention in any online and offline platform.
