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A picture is worth a thousand words, and when it comes to capturing your audience’s attention, you want to take full advantage of every chance to communicate your message. Short attention spans have made lengthy explanations less effective – so how do you keep interest?
Show, don’t tell. Use effective visuals to power up your communications, boost engagement, and spark up your website and social media.
If a message is released to the public but no one remembers it, did it really happen? Communicating does no good if it’s not retained by your audience. Today, it’s easy for information to get lost or ignored if it’s not in a digestible format. Integrating visual content can boost how much your audience absorbs and remembers. Studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually.
Our brains process visuals 60,000 times faster than text.
90% of information transmitted to the brain is visual.
70% of your sensory receptors are in your eyes.
In addition to helping you communicate a message that is remembered, effective visuals pack a serious punch when it comes to upping your engagement. OpenView Marketing Lab’s “Beginner’s Guide to Stunning Visual Content Marketing,” reports that company Facebook pages who post status updates with visuals in the form of videos and photo albums create up to 180 percent stronger engagement. People are catching on to the ways visuals affect customer responses. Visuals can help you tell your brand or products story or explain new features and products. Visuals also have the chance to go viral – it’s easy for people to like, share and respond to graphic content.
Our brains process visuals 60,000 times faster than text.
Our brains process visuals 60,000 times faster than text.
When explaining a concept or idea to someone in person, it can be quite tricky to keep it to the point. We easily trail off, elaborating on minor details and trying to illustrate connections between different aspects of the concept. We try to draw a broader picture in which we can then easily place our idea, hoping to make it more clear and easy to follow. On the Web, you don’t want to go on and on to make your point. You want to be precise and make sure that people get your idea within seconds.
Are you chic, silly, sexy, savvy, smart, classic or what? How are you different from the competition? Do you purposefully try to communicate that through typography, images, and design as quickly as possible when a visitor lands on your website? There’s a balance between avoiding “innovative” design that can put off consumers and seeking out a unique visual style. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. Sometimes, competitive sites are so similar that, if you removed the logo from the site’s header, it’d be nearly impossible to distinguish one site from another. The internal conversation about design aesthetic devolves into one about features, rather than developing a distinct visual identity. As a result, the features and aesthetics that “look like they’re working” for the competition are adopted. Of course, when the new site launches, everyone’s too busy giving each other high fives to notice that the new design is a near carbon copy of a major competitor, or that you completely neglected to ask existing customers why they liked shopping with your company in the first place.
So now you're convinced about the importance of appealing visuals and are wondering about your next steps.
That's where we come in.
